HIGHER EDUCATION MARKETING AGENCY

GPRS enables clients to develop and manage targeted and automated marketing communications designed to build relationships with prospective students over time. The goal of nurture campaigns is to guide prospects through the application process, from initial awareness to eventual enrollment, by providing them with relevant and valuable content at various stages of their decision-making process. Nurture campaigns aim to keep prospects engaged, informed, and interested in your school’s offerings.

GPRS develops custom communications lifecycles, in addition to our newly released Communications Lifecycle Library – which accelerates adoption and offers over 40 sequential email templates, broken down into the 5 stages of the student lifecycle – for clients to use or modify in their nurture campaigns. Clients have the option of having GPRS serve as an advisor or implementer of their nurture campaigns. As an advisor, GPRS provides guidance on message cadence and management. As an implementer, GPRS assumes responsibility for the implementation of the nurture campaigns directly into Slate, Salesforce.com, HubSpot and other popular higher ed CRMs and lead management platforms.

The GPRS Contact Center service provides both inbound and outbound coverage for your program inquiries, as well as timely email follow-up communications. Our service boasts state-of-the-art technology that enables real-time call monitoring, as well as recording capabilities to ensure that our team is consistently an extension of yours. Of course, we can enter every communication directly into your existing CRM platform for seamless handoffs to internal staff at the perfect time.

New programs leverage the Call Center service to initiate recruiting while staff is being hired or trained. The Call Center service gives existing programs the freedom to focus on admissions, student experience and curriculum while GPRS manages initial program inquiries and the qualification of leads before they’re handed off to your internal team – saving their time for the most qualified and interested prospects. Programs can also leverage the Call Center to augment their staff or serve as a temporary replacement when recruiting/admission staff positions are vacant. For our undergraduate clients, we’ve even been known to conduct campaigns focused on calling high school counselors to arrange campus visits, as well as keeping our undergraduate programs top of mind as they’re guiding students through the next step of their academic journey.