HIGHER EDUCATION MARKETING AGENCY

Our Enrollment Growth Assessment helps higher education leaders diagnose the cause(s) of enrollment challenges by interviewing key stakeholders and facilitating planning sessions with the leadership team. Clients receive a report citing observations and recommendations to improve a) recruiting processes, b) funnel management, c) cross-departmental relationships, and d) enrollment. Completing an assessment is recommended to establish a benchmark and a path forward for our partnerships.

Our Persona Development service helps higher education leaders define the ideal candidates for their institution or programs. Understanding your ideal students — similarities and differences in their education needs and expected outcomes — helps determine the right messages, creative, and programming to attract more of your best-fit students.

Our traditional, as well as digital media placement services, help institutions and programs maximize the impact of your advertising efforts by strategically selecting the right media channels, negotiating favorable terms, and ensuring that your messages reach the intended audience. GPRS performs media research, media planning, media buying, and creative ad design. We combine our experience with the Enrollment Growth Assessment and Persona Development results to choose the best media channels to generate leads. Campaigns are optimized and monitored utilizing GP Insights^TM and additional analytics are provided through selected media channels.