Showcasing ROI: Effective Ways to Communicate the Value of Graduate Degrees
Convincing already-busy graduate program candidates to invest their precious time and hard-earned money into your programs can be an uphill climb. With rising costs of living and a market crowded with MBA programs, candidates are more value-conscious than ever. Communicating your programs’ ROI requires more than just throwing salary statistics around (although they help!). Today’s prospective grad students need a full picture of a program’s value that resonates personally with their goals, values, and lifestyles.
Let’s Talk Numbers
Concrete comparisons can help prospective grad students visualize their financial return. Many programs also forget about non-salary ROI points. Career mobility, program flexibility, and professional networking are huge selling points.
- Instead of leading with data points like “Our graduates earn X% more than someone without an MBA,” break it down into tangible terms. For example, “The average salary increase our graduates see within two years could cover their entire tuition investment.”
- Highlight non-salary data points like higher job satisfaction, an increase in leadership roles, and more workplace autonomy.
- Showcase value, but also be honest about the investment required. Consider creating a comprehensive cost breakdown that includes often-overlooked factors like networking opportunities, career services access, industry partnerships, and alumni association benefits.
Create “Day in the Life” Content
Share video snippets or blog posts featuring recent graduates in their new roles. Show them using the hard skills from your program in real-world situations or feature their network connections. Bonus points if you can highlight graduates who made interesting career pivots or started their dream business. Include a wide array of diverse student backgrounds and life circumstances to showcase your program’s versatility.
Leverage Your Alumni Network
Start a “Success Spotlight” series on your website or social media pages where alumni share their career trajectories post-graduation. Include specific examples of how the degree opened doors, accelerated their progress, or taught them the hard skills they need to be a better leader.
Segment ROI Messaging
Pay careful attention to where your applicants or candidates are in the enrollment cycle. Early-career prospects might care more about salary jumps and promotion potential, while mid-career professionals might be more interested in leadership development, industry transition opportunities, or entrepreneurship.
The best ROI messages for graduate candidates aren’t just about what students will get – it’s helping them see who they will become. Focus on telling a complete, personalized story – both quantitative and qualitative – to prospects, and you’ll develop closer relationships with candidates, help them see themselves at your university, and create a more compelling case for the overall value of a graduate education. ROI messages aren’t just about what students will get – they’re about helping them see who they’ll become.
Let’s chat about how we can help you take your graduate enrollment strategy to the next level.
